Apex Healthcare Group’s wholly-owned brands comprise a range of high quality off-patent pharmaceuticals, consumer healthcare products and diagnostics.
The Group Brands are the key assets of Apex Healthcare Group. Through the years, Apex Healthcare Group has been developing its portfolio of brands: XEPA, AVEX, AVO, AVO DIAGNOSTICS and AGNESIA. Each brand has its distinct attributes catering to different segments of the market. The portfolio of each brand is continuously being expanded through line extension, product development and where strategic, alliance with business partners. Strategic investment will continue to be made in enhancing brand equity, recognizing the importance of Group Brands as key assets to Apex Healthcare Group.